continues the oceanic themes by transitioning from the drifting waves back to solid ground.
This season's design draws inspiration from the floral landscapes that emerge when drift plants reach the shore, symbolising the resilient spirit of the Taiwanese people. Among these plants, the Crinum asiaticum flower is the most representative. The designer discovered this flower during a summer jog in a park, which sparked further exploration of its unique qualities.
Crinum asiaticum is often seen as a symbol of wisdom, embodying nobility, elegance, and beauty—qualities that have long been admired. Its strong vitality perfectly aligns with the brand's ethos. Additionally, this flower holds deep historical significance in Taiwan's indigenous culture; for example, the place name "Makung" is derived from the Amis tribe's pronunciation of Crinum asiaticum. This plant is also celebrated for its medicinal properties, such as its ability to disinfect and promote blood circulation.
In the SS25 collection, RAY CHU embraces this flower's symbolic essence. Using 3D printing technology to showcase the unique beauty and add depth and dimensionality to the designs. Discarded wires are stripped, dismantled and then reassembled to create a structure brimming with vitality. Through its deconstruction and reconstruction, each layer of wire symbolises the process of giving new life to what was once considered waste. Two ends of the 3D printed flowers echo each other. The flower inspires seamless integration of brand identity and natural elements for ornament meets wearability.
This season's colour palette revolves around RAY CHU's signature accent colour, fiery red, complemented by icy yellow, classic black and white, and easy-to-wear tones. The silhouettes and statement details are grounded in practicality, with clever tailored touches like misaligned blazer lapels and subtle details in shirt designs. Playful elements like flared mini skirts and dress silhouettes reminiscent of flowerpots add a whimsical tenderness to the collection. The fabrics chosen include recycled fish scale made textiles, water chestnut yarns, and a higher proportion of natural materials, resulting in a collection that balances commercial appeal with innovative design.
PR contact : alisha@dyelog.co.uk
NOTES TO PRESS
Inspired by the "Sober Curious" movement, RAY CHU'S London Fashion Week guests were treated to Wave, a non-alcoholic drink that offers a "new buzz" experience, allowing them to unwind in a healthier way in between shows. Wave redefines relaxation with a unique blend of herbal ingredients and innovative nutritional science - embracing self-care with gentleness and making relaxation an essential part of everyday life.
CREDITS
Designer - Ray Chu
PR - Dyelog PR @dyelogpr
Production - Luka Dijan @luka.dijan
Choreography - Go 2 Show @go2show
Casting - Charmaine Lago @charmainelagob, Casting Assistant - Maggie Wang, Casting Assistant - Michael Leanardo, Casting Assistant - Liva Jelinek
Styling - Lily Rimmer @lilyrimr
Styling Assistant - Enrica Miller @enricamiller
Hair - Toni and Guy @toniandguyworld
Makeup - Michelle Webb @michellewebbmakeup
Set Design - POM POM Factory @pompomfactory
Music - Ben @bejeebee
Photography - Olu Ogunshakin @oogunshakin
Videographer - Sandy @sndyjnd
Sponsors - Wave Drink @drinkwave_official
Venue - Bishopsgate Institute @bishopsgateinstitute
Models
@zovigrieve
@hedi_skinnyman
@ayinderebeccadamilola
@franciscaalvss
@xx.moy_
@zac_panyar
@bognasworowska
@hasznat
@mntnalp
@hez_br
@adalinji
@agnessup
@sickygal (Kitty)
@moligrewal
@sallyy_brownn
@chizoba_emmanuel_
@effyg.97
@annacolridge
