London Fashion Week SS25 - Portal: M, the Taiwan-based fashion technology platform transformed a Shoreditch studio into a grocery store-themed wonderland to showcase its tools for creators with a Virtual Fashion exhibition.
Supported by Taiwan's leading garment manufacturer Makalot and in collaboration with global technology leader ViewSonic, Portal: M redefined the traditional runway experience. Guests entered a digitally interactive space to engage with fashion elements as if shopping in a grocery store of Virtual Reality possibilities.
Portal: M Virtual Fashion Exhibition with designs by RAY CHU
Portal: M's platform is at the forefront of democratising the fashion design process. Similar to how Minecraft empowers its users, its digital services allow anyone to become a designer, providing all the necessary tools to bring their creative visions to life. Whether it's selecting digitised YKK zippers or choosing from a wide array of fabrics, users can "shop" for design elements within the platform, seamlessly integrating them into their own creations and making high-level fashion design accessible to all. The showcase underscored this capability, with participants invited to experience firsthand how they could curate and assemble their own creations using Portal: M's digital tools.
Portal:M: A One-Stop Shop for the Digital Fashion Revolution
"Immersive virtual experiences are the future," said Alan Liu, Co-Founder of Portal:M. "Beyond consumers, designers are collaborating with creators of gaming worlds to explore new ways of expressing creativity."Portal:M leveraged the event's grocery store theme to showcase its role as a comprehensive platform for brands to integrate 3D content and experiences. Liu explained, "The enthusiasm for virtual experiences underscores the urgency of our work. Beyond enhancing customer engagement and protecting privacy, our solutions help brands become more sustainable."
PROJECTbyH.
The exhibition featured digital works from different creators, including Naya Rea, Ray Chu, PROJECTbyH., AutoNarrative by Eve Lin and the work of graduates from the prestigious Shih Chien University. These were presented through ViewSonic’s advanced displays and projectors, highlighting the platform’s potential to expand creative possibilities in the fashion industry. Enhancing the immersive experience, the event also included a curated auditory component by Cloudy Ku, a Taiwan-born, Naarm/Melbourne-based DJ known for her unique blend of techno, trance, and experimental sounds.
Portal:M is at the cutting edge of fashion technology, offering a platform that integrates digital innovation with creative freedom, reducing barriers to fashion design.
Website: Portalm.io
PR contact : saramorel@dyelog.co.uk
