"What’s the T"
For Fall Winter 2023 RAY CHU presented a hybrid on schedule showcase at London Fashion Week with his collection “WHAT’S THE T.” The presentation took place at Mimosa House in central London with the British Fashion Council, on Saturday 18th February.
IMAGE LINK: https://we.tl/t-Io2OaxnI6f
All assets: https://tinyurl.com/2p8k3yds
Photographers
Nona Duch @nonaduch https://www.nonaduch.com
Details - Nick Soland @nicksoland https://www.nicksoland.com
Press release - https://tinyurl.com/3wskrxzv
RAY CHU hit London Fashion Week for his second season with an unapologetic, bold, and sensual presentation entitled ‘What’s the T.’ Following previous collections which focused on the sensuality of healing after heartbreak and reminiscing past love, this collection embodies the idea of getting back on your feet, enjoying the moment, being bold and impulsive. This season sees clean silhouettes in a sexy and mature monochromatic palette, interspersed with more vibrant pieces in turquoise, chestnut brown, mint green and notes of pink. The entire collection is tied together by the brand’s identifiable motif of a lightning bolt, which materialises as metal hardware, stitching details and throughout the accompanying accessories line. This collection is highlighting the sexiness of being independent by altering classically professional pieces to become fun and sexy, such as tailored shirts covered in mint green sequins, and the brand’s signature micro mini skirt embellished with an oversized buckle.
Please see FULL PRESS RELEASE attached for more details on the collection and this season's collaborators.
Please see FULL PRESS RELEASE attached for more details on the collection and this season's collaborators.
For any questions or press enquiries please don't hesitate to email.

PHOTOGRAPHER -Nona Duch @nonaduch

PHOTOGRAPHER -Nona Duch @nonaduch